Line Art style has been used to create visual identity of the brand, by applying such elements that are directly related to pasta and wine. The primary visual elements of the brand identity are the characters that embody real people, who represent pasta and wine lovers society.
We have created dialogues between the characters, which create an impression as if these characters are neighbors living in Pasta and Wine yard. In the corporate identity we've used bright colors, which bring positive emotions to people and cheer them up.
Client: Pasta & Wine
Creative Director: Edgar Davtyan
Art Director: Siranush Danielyan
Graphic Designers: Siranush Danielyan, Varduhi Antonyan
Illustrators: Varduhi Antonyan, Lusine Dashtoyan
Photographer: Arman Gharibyan
Copywriter: Lusine Dashtoyan