Bank of America Merchant Services had a new logo, but needed brand guidelines.
This was particularly challenging because Merchant Services worked with both consumer (small business) and corporate/commercial clients, and each had its own set of brand guidelines under the Bank of America umbrella.
The finished product was a 150-page document that covered logo usage, consumer and corporate/commercial design guidelines, writing style guidelines, production guidelines, and who to contact with branding questions. I determined the structure of the document, wrote most of the new expository copy, designed the guide, and generated new template samples that were used as illustrations throughout.