Bank of America Merchant Services had a new logo, but needed brand guidelines.
This was particularly challenging because Merchant Services worked with both consumer (small business) and corporate/commercial clients, and each had its own set of brand guidelines under the Bank of America umbrella.
The finished product was a 150-page document that covered logo usage, consumer and corporate/commercial design guidelines, writing style guidelines, production guidelines, and who to contact with branding questions. I determined the structure of the document, wrote most of the new expository copy, designed the guide, and generated new template samples that were used as illustrations throughout.
Selection of pages from the guidelines
Introduction
Primary logo
Small business brand strategy introduction
Landing page example
Commercial/corporate brand strategy introduction
Sales Toolkit example
Brand voice guidelines
Legal disclosures guidelines
