Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It's in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possi
Beyond Reason is Oakleys new campaign that we launched at the 2012 Summer Olympics and this was the cut that lead the charge... all our blood sweat and tears from the last 5 years all layed out on the table... this is the first of many of what Beyond Reason means to us...
this cut was done by two unbelievably talented people - james masters / sharon diaz
i wanted to show this to explain our stories that follow...I have quite a few shots in here from over the years here at oakley.
this cut includes a voice over by Samuel L. Jackson.
This is what its all about.
Some people simply refuse to accept limits or listen to conventional wisdom. Instead of merely existing in history, they have the daring and courage to change it. Their drive takes them beyond the ordinary, and their sense of purpose propels them far beyond the boundaries of reason. At Oakley, that spirit infuses everything we do. For Oakley athlete Lolo Jones it's putting 12 years of work into 12 seconds of hurdles. BEYOND REASON.
Some people simply refuse to accept limits or listen to conventional wisdom. Instead of merely existing in history, they have the daring and courage to change it. Their drive takes them beyond the ordinary, and their sense of purpose propels them far beyond the boundaries of reason. At Oakley, that spirit infuses everything we do.
Some people simply refuse to accept limits or listen to conventional wisdom. Instead of merely existing in history, they have the daring and courage to change it. Their drive takes them beyond the ordinary, and their sense of purpose propels them far beyond the boundaries of reason. At Oakley, that spirit infuses everything we do.
