​​​​​​pronounced : camera - payment
+ Logo 
+ Logotype 
+ Color-scheme 
+ Type 
+ Theming 
+ Character design
+ 2X 2d Animated videos



Campay is an innovative payment gateway
A marriage between camera and payment

Campay provides business owners and marketers specialized QR codes which make the customer’s purchasing process strikingly fast



M.Rasoulipour – Copyright © 2017

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Campay is a mobile payment application 















standard logotype of CamPay
modified ‘y’ to further emphasize speed
all lower case sans serif = tech trend
all italic = subliminal messaging for ‘fast’
base = helvetica bold italic













the idea behind the campay logo was to have it show a combination of 
dollar bill + camera










standard logos of campay for all uses



standard primary colors and signature peach gradient
campay pink #ED1E79    |   campay yellow #FBB03B
Secondary   |  #F7931E   |   secondary yellow for better visibility on white background - used for logotypes with no background





Characters I created for the animation


Characters I used



Preparing characters for rigging
Testing characters' movements



Sketches from scenes














User walkthrough video

Transcript:

Campay is a new and innovative payment gateway
A marriage between camera and payment
Here is how it works:
download our free app from the app store, or google play
open it, enter your shipping and card information in our secure database
And now! you are ready to take a snap of any Campay QR code  on products you are interested in,  and your product is on its way!
Our QR codes can be found on Newspapers, magazines, websites, TV Ads, poster ads, and even take away food menus.
Purchasing can not get faster and easier with Campy app.
Download our free app today









B-to-B video

Transcript:

Campay is a new and innovative payment gateway, a marriage between camera and payment
Campay provides business owners and marketers specialized QR codes which make the customer’s purchasing process strikingly fast.
How do we do it?
Customers can buy your products simply by snapping a picture of the code we provide.
Campay’s Payment system
Speeds up the payment process
Eliminates the need for the user to enter information
Offers user an alternative way to purchase
And, Eliminates user security concerns
Using Campay Will result in more sales for you!
Signup to Campay businesses today






Some icons I made to aid the animation




Behind the scenes

thanks for watching!
M.Rasoulipour – Copyright © 2017
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