Ad and media campaign created for Vocalo.org / 89.5 focusing on the personal and playful side of the station hosts.
Vocalo.org / 89.5 Getting Personal
Chicago Public Media’s cool kid sister was looking for an edgy and intriguing marketing campaign to attract a diverse, engaged audience interested in community, culture and media. Over the top personal ads crafted in the station’s own humorous and clever tone attracted audience attention and retention. Each photo shoot was set up to show off the host's interests and personality; everything from motorcycles and waffles to action figure collections. Our team at Firebelly rounded out the marketing plan and advertisements with a website and mobile design, as well as strategic media placement and a refreshed logo to accompany the new companion website and mobile application. Photography by Kyle LaMere, ishootrockstars.