We decided we needed to give our website a new look and feel. Our goals included;
- Modernising the look and feel of the brand
- Analysis of visitor behavior on the existing website
- Development of a structure to assist in the User Experience
- Complete design and development of a new responsive website
Amongst some of the many challenges facing our development team, one was to ensure that the complete transfer to a new web structure would not have a negative effect on the website rankings. When d-day came and we finally made the switchover we were pleased too see a significant improvement in our SERP rankings.
Website link; https://hexadigital.co