Maimy is the alias of local eco-conscious textile artist, designer-maker, dressmaker and seamstress Amy Coulson. Based in North East UK, she uses a mixture of vintage, reclaimed, organic and sustainable materials in a distinctive collection that incorporates natural fibres, traditional hand sewing and block printing.

Maimy asked us to developed a logo mark and assets for use on Social Media, Business Stationery and as Product Labelling that reflected her values, process, craft and materials.

Below are excerpts from the Usage Guide we produced as part of the final delivery along with screen shot mock-ups of the branding in use.