March 2016- Which Website would You be MOST LIKELY to post a selfie on?
Chanel and a few classmates conducted this survey for their "Master Marketing" challenge in the UMass Amherst course, Fundamentals of Marketing 301. The task was to work with a team over the semester to come up with a compelling question, promote it via LinkedIn, Facebook, Twitter, and email, and then compile/analyze the data. Chanel surveyed a small sample size of 151 people, only including people who answered the online survey question seriously. Chanel found that Instagram and Facebook were the top selfie sites, followed by nothing (no selfies), Twitter, and Snapchat. Chanel and her team received an A on this project and Professor was impressed by their cute marketing technique and appreciated the time they put into coming up with the "Toy Story" theme. The online survey was made through Qualtrics research site, and Chanel created a website, https://mostpopularselfiesites.wordpress.com/, to digitally display the data.
Chanel and a few classmates conducted this survey for their "Master Marketing" challenge in the UMass Amherst course, Fundamentals of Marketing 301. The task was to work with a team over the semester to come up with a compelling question, promote it via LinkedIn, Facebook, Twitter, and email, and then compile/analyze the data. Chanel surveyed a small sample size of 151 people, only including people who answered the online survey question seriously. Chanel found that Instagram and Facebook were the top selfie sites, followed by nothing (no selfies), Twitter, and Snapchat. Chanel and her team received an A on this project and Professor was impressed by their cute marketing technique and appreciated the time they put into coming up with the "Toy Story" theme. The online survey was made through Qualtrics research site, and Chanel created a website, https://mostpopularselfiesites.wordpress.com/, to digitally display the data.
