Welcome Booklet
Wells Fargo Advantage Funds
Wells Fargo Advantage Funds
Following months of uncertainty, Strong Investments was acquired by Wells Fargo. The entire organization and all investment funds underwent re-branding.
To ease investors into the new brand, a welcome booklet was created to introduce the new brand and create investor confidence. Color palette was purposely subdued. All imagery was selected to convey strength. The majority of photography was printed as sepia-toned images with a touchplate of silver in the highlights, a glimmer of hope so to speak.
The color palette was gradually made brighter over the course of one year.
To ease investors into the new brand, a welcome booklet was created to introduce the new brand and create investor confidence. Color palette was purposely subdued. All imagery was selected to convey strength. The majority of photography was printed as sepia-toned images with a touchplate of silver in the highlights, a glimmer of hope so to speak.
The color palette was gradually made brighter over the course of one year.
Front cover
First open
Interior page spread
Inside back cover and overleaf
