Fabula Branding oversaw coffee brand development, which included naming, logo and packaging design, for «Valeo Vita» company.

The main design concept is a pattern that includes stylized image of layers of soil, which links up to the name (terra means «earth» in Latin) and also resembles a graphic image of coffee plantations. The picturesque and complex background is delicately balanced with concise information block. Metallization is a final touch to the packing design.