Toyota Canada 2017 Brochures
[ art direction + design ]
Agency: Saatchi & Saatchi Canada
Creative Director: Brian Sheppard
I was hired by Saatchi & Saatchi to develop a new direction for the 2017 Toyota Canada vehicle brochures. They sought an invigorated design that worked as effectively online as in print, communicated the emotional and functional needs of the Canadian consumer and reflected Toyota Canada's "Today Builds Tomorrow" messaging.