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    Consumer advertising campaign advocating for girls bridging the gap of gender equality by playing with toys traditionally suited for boys. Each a… Read More
    Consumer advertising campaign advocating for girls bridging the gap of gender equality by playing with toys traditionally suited for boys. Each ad contains a statistic about women in a man's world. Read Less
    Published:
Tonka - Tough Enough for Girls
Consumer advertising campaign advocating for girls bridging the gap of gender equality by playing with toys traditionally suited for boys. Each ad contains a statistic about women in a man's world.

Poster design, magazine ad, billboard and social media campaign are all strategically placed in avenues that women frequent.

2017 Gold ADDY Award - AFF Greater Lehigh Valley
Poster
Billboard
Magazine AD
Social Media Campaign