The idea for product communication of Nissan is to use the advertising space above the taxi cars showing the cars jealous thoughts about the features of the new Nissan JUKE. Some of the other talking bubbles to be printed were: "Sports Crossover Design? I want one too!"; "Why can't i get the 3 stage driving mode function too?" The text: "The new NISSAN JUKE has it all!" was to be printed under the talking/thinking bubbles.