Our challenge is to inspire Brazilians to embrace sports as a lifestyle by showing how we do it around here. We will hack the way branded social content is developed to show the real brazil. For the first time, pictures taken by products in real time will show an exclusive and unpredictable point of view of users’ performances. Images will be integrated to existing online networks such as Instagram, Facebook and Twitter. After introducing H' N' S' with our stars, it’s time to empower people.