Tiffany & Co. for The New Yorker
The New Yorker branded content studio
Objective: Create a Holiday branded content campaign to speak to the story of gifting in a TNY voice, to live in native content placements.
Work: Have two fashion influencers shoot content for us, to be used across for traffic drivers, email marketing and Instagram posts to drive to a native article, where the story lives. Live link here.
*Instagram impressions were taken 2 weeks into program. Likes and comments indicative of such.
Native Article
Email Marketing to TNY list
Native traffic drivers (1/2)
Native traffic drivers (2/2)
Instagram post from influencers (1/4)
Instagram post from influencers (2/4)
Instagram post from influencers (3/4)
Instagram post from influencers (4/4)
