If you want an custom-made apron, we'll get you Undercoweared
undercowear [ ʌndəˈkʌwɛː, ˈʌndəkʌwɛː ]
noun—clothing suitable for a secret purpose typical for a community or organization, especially for the purposes of bartenders or baristas: an undercowear apron
verb—have (something) custom-made on one's body as clothing, decoration, or protection: get yourself some undercowear when on duty
UNDERCOWEAR has no catalog of prefabricated products sitting in the shelves waiting for somebody to buy them. We needed to come up with a different approach. We set a goal to combine 2 core features at max. So we decided to create an Single Page App with a presentation base and an extra order layer on top of it. Extra, because it could be easily skipped by contacting UC by phone or e-mail.
Primary function of the website is to showcase the UC portfolio.
The secondary function is getting in touch.
Feedback interactions
The website provides the tools to jumpstart the process of getting hold of the initial idea of the user's apron up-front without the need to write an initial email and attaching material ideas and photos manually.
Actually, this is what the new clients normally did anyway. We just gave users the tools to do it on the website.
Selecting a design you like
Users can use tools in the very moment they are needed: while looking through the albums, opening images in slideshow or reading the testimonials.
The tools are just sitting there waiting until the moment they are ready to use it.
Custom-made Icons for the custom-made wear
Lower-detail icons designed for icons being displayed at smaller sizes
