Clément is a french rhum brand founded at Le François in Martinique in 1887 by Homère Clément. It sells specialized rhum for bartenders, as luxury rhum bottles in limited edition. Positioned as a luxury and premium product, the website and the brand digital image were really far away from what they pretend to embody.
That's why I decided to take it as a project for my webmarketing class in my third year at Sup de Pub. The objective was to propose a website re-design + an innovation which helps the brand's story telling.
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