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As a part of launching a new trademark of high-quality finished ingredients for cafe and restaurant chefs, a large-scale design concept was devel… Read More
As a part of launching a new trademark of high-quality finished ingredients for cafe and restaurant chefs, a large-scale design concept was developed for more than 250 items of products of Soyuzsnab HORECA. The packaging design tackles the tasks of simplicity and clarity at the same time: the product should be noticeable on professional kitchen, and its inner content should be clear from the look of it, at first glance. It was also necessary to develop the system of visual differentiation of ingredients – their purpose for various dishes and correspondence to this or that group of products. Read Less
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Soyuzsnab HORECA ingredients
Ingredients for chefs
TASK To develop a design for more than 250 types of products by Soyuzsnab HORECA and a graphic system of ingredient differentiation, showing their purpose for certain dishes, correspondence to a given group of products. The project was implemented within the framework of launching a new brand of high-quality ready-made ingredients for cafe chefs.
IDEA The design was aimed to provide the product the fastest recognition on professional kitchen, that is why the differentiation with numbering, colouring and pictograms became the basis for the simple, clear and logic design.
SOLUTION Using numbers, recognizable pictograms and differentiation by colour has made it possible not to overload label with words and at the same time build a clear frame. Deep blue background of a sharp, minimalistic package ensures distinction among competitors.
Client: Soyuzsnab
 
ЗАДАЧА
Разработать дизайн для более чем 250 наименований продуктов Союзснаб Horeca и наглядную систему дифференциации ингредиентов – их назначение для тех или иных блюд, соответствие определенной группе продуктов. Проект осуществлялся в рамках запуска новой торговой марки высококачественных готовых ингредиентов для шеф-поваров кафе.
ИДЕЯ 
Базой для простого четкого и логичного дизайна, главной целью которого было обеспечение максимально быстрого распознавания продуктов на профессиональной кухне поваром, стала дифференциация – с использованием нумерации, цвета и пиктограмм.
РЕШЕНИЕ
Использование цифр, узнаваемых пиктограмм, цветовой дифференциации позволило не перегружать упаковку словами и вместе с тем выстроить четкую систему. Глубокий синий фон строгой и минималистичной упаковки обеспечивает отстройку от конкурентов.
Клиент: Союзснаб


Client: Soyuzsnab
Art-direction – Nadie Parshina
Tech.design – Marina Alieva, Soyuzsnab in-house
3D - Paul Gubin