影像历The Calendar of Photography


在2016年12月中旬的时候接到了图虫网想要做一个关于摄影主题的日历需求。但是距离2017年还有半个月左右的时间,所以时间非常的紧迫,在一番沟通之后确定了这一本摄影主题的日历采用复古风格的路线。并且取名为——“影像历”。

In the middle of December 2016,I got a job for design a calendar which is about photography. there are still about half a month in 2016.so, time is pressing,We decided to adopt a retro style after some discussion.And named "Calendar of Photography".


我一直很喜欢民国时期的字体设计,没有太多的拘束和条框,以至于在中国近代的设计来相比的话反而现在字体少了那个年代特有的开放和自由性。但是中国近现代历史中的字体设计也有当时时代的代表性的特点在里面。所以我吸取了这些复古字体的字形特点后设计出了特有的笔划,来组合成这个“影像历”。

I have been very fond of the font design of the Republic of China era, there is not too much restraint and frame, so that the design of modern China is less open and free, However, the modern Chinese design is also representative of that times . So I learned the shape features of these retro font design unique strokes, combined the image---- "Calendar of Photography".
封面同样以复古为主要风格,封面正中心是一个拥有相机脸的人,夹在一叠纸当中,摆出校准镜头准备拍摄的动作。寓意摄影最重要的是镜头后面12英寸左右的地方,也就是人的大脑,所以摄影最主要的不是设备,是一个对摄影有独特见解和想法的大脑。封面下方的大象和鸡组成“象鸡”,与“相机”同音。刚好2017年也是中国农历中的鸡年。

The pattern on the cover also use the retro style,In the middle is a camera face that between a pile of paper,just like it is prepare for action, it's significance of the most important parts of photography is at 12 inches behind the camera.Is the human's brain.so the most important thing for photography is not a equipment,but a human's brain that have unique insights and ideas. The bottom of the cover is a elephant and chicken.The elephant and the chicken combination is the "camera" homophonic in Chinese. 2017 is the year of the rooster in Chinese.
另外我也单独为这个日历设计了一套阿拉伯数字,在表现复古风格的同时让边角都圆润后使字体更加的耐看。另外同等大小和边距能确保数字1到31能够固定在日历每一页上的同一个地方。

In addition, I designed a set of Arabia figures for the calendar. retro style and rounded corners so that the people who use this calendar can stand careful reading or appreciation.In addition the same size and margin to ensure that the numbers 1 to 31 can be fixed in the same place on each page of the calendar.
图虫的这个鸡年贺卡是独立于日历的一个附属赠品,表现形式是一只围成圆形的鸡,影像历的字体不太适用于比较多字的情况下使用,所以在这个基础上另外设计了一行字,圆润但结构稳定清晰。

This  greeting card is a gift that is independent of the calendar.The form is a round chicken.The font of the calendar is not suitable for use in many words.so on that basis,  I designed the font which is in this greeting card.Round but stable and clear structure.
接着突发奇想做一个有趣的“伪说明书”应该会挺不错,能够激起购买者的分享欲望,所以做了以下8个场景设计,有趣第一,实用性第二。用现在流行的话语来说就是“一本正经地胡说八道”。

Whim to do an interesting "pseudo instructions" should be very good, and it can arouse the buyers' desire to share. So I drew the following 8 scenarios design.Fun first, practical second.With the now popular words is "poker-faced to talk nonsense".
以下是产品的实拍图。设计用时5天,排版4天,印刷10天,无数次校对,So time is tight。其实工作量最大的是368页的0容错校对修改。所以感谢每一位为此日历付出过的战友们。


Here is the product picture. With 5 days of design, 4 days of typesetting, 10 days of printing, proofreading umpteen times.So time is very tight.In fact, the biggest workload is 368 pages of 0 fault correction.
So thanks to everyone who had given sweat blood to this calendar
影像历The Calendar of Photography
476
9,940
11
Published:

影像历The Calendar of Photography

It's a calendar about Photography for Chinese new year (Year of the Rooster)
476
9,940
11
Published:

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