• Add to Collection
  • Tools Used
  • About

    About

    The design of the Assassin's Creed logo is one of my proudest achievements. Over the years I’ve seen my original design updated, modified, adjust… Read More
    The design of the Assassin's Creed logo is one of my proudest achievements. Over the years I’ve seen my original design updated, modified, adjusted and embellished and it makes me immensely proud that the core essence has remained throughout. From the outset it was made clear that the game would be set in different historical times but there was also a sci-fi element. I aimed to create an instantly recognizable logo and symbol that could work in a historical setting as well as a futuristic one. As a starting point I looked at the origins of the word ‘Assassin’ and came across theories that believe it derives from the Arabic word ‘Hashshashin’. Whether or not this is true is unclear but it led me to look at Arabic letter forms as inspiration for the symbol. I also researched the weapons commonly used during the game’s historic time period and created abstract blade shapes based on them. The stylised “A” symbol is a conceptual combination of these two lines of research. With the symbol finished I moved onto the text of the logo individually crafting and modifying each letter, even the apostrophe was crafted to give the logo a unique look and feel based on the blade-like forms I had already established. Read Less
    Published:
Logo
Emblem
Giveaway Item
Conceptual Inspiration
Conceptual Elements
Symbol Development
Font Modification
Font Modification
Font Modification
Font Modification
Video
Client : Ubisoft
Project : Assassin's Creed
Agency : Feref Ltd