A New Reputation for Marijuana
Process Book & Proposal Video
Project Summary
Background
The marijuana industry is going to be flourishing in the near future. Legal cannabis could be an industry with revenues of $22 billion dollars by 2020.To put that figure in perspective, $22 billion dollars represents more annual revenue than the NFL which is currently $10 billion dollars. The estimated number $22 billion dollars only focuses on the sales of marijuana. It doesn’t include textiles, food products, and other accessories. This means the marijuana market will be much bigger than estimated. Moreover, since the November 2016 election, about 60% of U.S. population have lived where medical and recreational marijuana use is legal. The marijuana industry will be the next big thing. In 2016, 54 percent of Americans said the use of marijuana should be made legal. However, 46 percent of Americans don’t support it. If you support it, you should pay attention to the development of marijuana industry. If you don’t support it, you should care even more about the issue because it is going to be part of our life just like alcohol and coffee.
Audience
I chose my target audience of entrepreneurs, parents, and teachers. A good business model can have the positive impact on the society and entrepreneurs should also care about social responsibilities. Education is always the best way to address the new concept and develop a good reputation for society. Through parents and teachers perspectives, it’s the best way to protect kids and young adults.
Opportunities
Branding, “Build trust in the brand and trust in the product will follow.” A good branding can also present a great public reputation of marijuana. Marijuana branding is in its infancy. There are so many opportunities waiting for discovery.
Website, a great platform to present information and visualize complicated data which makes it easier for people to reach the information and understand it.
Editorial, create a magazine brand with structure and content and create a guidebook that help audience easily accept the new coming era of marijuana.
Event, through the experience of the event, the audience can directly get the information and answers of their questions.
2016 Fall / Student Work
Video for Proposal
Behind the scene
