Located at Mt. Rushmore National Park, two branded concepts were created for a Cafe and Retail shop themed around the history of the park. First was Carves Cafe, which pays homage to the various workers who helped carve the figure heads. Second was Gutzons General Store, which is the gift shop which had no previous branding and pays tribute to Gutzon Borglum, who was the creator of the figure heads that we see them today.