When winter weather rolls into the Charlotte area, we want our viewers to know where to turn for the most accurate weather forecasts. This campaign is a bit unconventional in that we didn't feed the talent lines to say to the camera. We wanted it to feel more conversational, like they were talking directly to the viewer. I had the idea of taking each of the meteorologists to different locations in the CLT Metro area to reinforce the idea that no matter where the viewer lived, our team knows what the conditions will be in their neighborhood. There's isn't much graphically fancy about this spot, but we wanted to let the team and the weather coverage video speak for themselves. I shot, edited, and co-wrote this spot.