Brand: Parachute Advansed Hot Oil

Brief: Winter Campaign

Parachute Advansed Hot Oil wanted to come up with a campaign for winter, which is when most of its sales takes place. Unlike regular hair oil, PA Hot Oil has properties which prevents it from solidifying during the winters.

Creative Solution: A print campaign which gets the audience to celebrate ‘winter hair’. The key message of the campaign is that all the problems that one has to face regarding their hair during winters is taken care of if one uses PA Hot Oil. The main areas of focus have been photography, layout and typography.

Celebrity: Deepika Padukone