Absolut Vodka Packaging
Gold winner at the WorldStar PACKAGING AWARDS, the packaging mirrors the look&feel of the fantasy world we created for ABSOLUT CREATOR - a virtual game translated piece by piece into reality. A world dedicated to Creators in endless transformation till greatness is unleashed. 

This process of how creators are born was mirrored in the 4 moon stages: Dreamer, Magician, Lord and the final one, Creator, symbolized by the full moon. 
These stages were experienced by consumers on our online gaming platform, absolutcreator.ro , where they built level by level the Loonia universe depicted on the packaging. Then, the platform was translated into a real art installation at UNTOLD FESTIVAL.
CREDITS
Client: Pernod Ricard Romania
Brand: ABSOLUT
Agency: Leo Burnett 
Art Direction, design & illustration: Alex Nimurad


Absolut Vodka Packaging
20
434
1
Published:

Absolut Vodka Packaging

20
434
1
Published: