From the design of the Maker Room to writing the scripts, drawing the storyboards and working with these great artists, marketing, designers, and the kids was a great experience:) I can truly say this is my masterpiece as an art director, of course for now!
https://www.lego.com/en-us/boost
THE TEASER CAMPAIGN
FB POST I
FB POST I
THE TEASER CAMPAIGN
FB POST II
FB POST II
THE TEASER CAMPAIGN
FB POST III
Creative process; building The Maker Room
We worked with Vivi Dalsgaard from StylePlay. We asked for so many details that I won't be sharing here but, Vivi made our dreams come true.
DIGITAL VIDEOS
It is always special to be able to write the script and drew the storyboards as an art director. In these three videos, we are explaining what is LEGO BOOST for different
audiences. The director of the videos is Jacob Tjellesen.
IMAGES
Photographer: Jacob Tjellesen.
Credits:
AD&CW: Ezgi Iraz Midilli
Sr. AD: Dennis Rønneby
CM: Scott Selkirk Neillands
ANI: Martin Schmidt, Carina Öhlund
Director&Photographer: Jacob Tjellesen
Project Manager: Kirsten Haagen
Marketing: Diana Jeanett Nielsen, Poul Frøjk Knudsen, Christian Munk, Jesper Bang Jensen
Designers: Simon Kent, Carl Thomas Merriam
Concept Artist: Mark Andrew Cowley
Sr. AD: Dennis Rønneby
CM: Scott Selkirk Neillands
ANI: Martin Schmidt, Carina Öhlund
Director&Photographer: Jacob Tjellesen
Project Manager: Kirsten Haagen
Marketing: Diana Jeanett Nielsen, Poul Frøjk Knudsen, Christian Munk, Jesper Bang Jensen
Designers: Simon Kent, Carl Thomas Merriam
Concept Artist: Mark Andrew Cowley
LEGO and the LEGO logo are trademarks of the LEGO Group. ©2017 The LEGO Group.
Thank you!
