AVC conducted a comprehensive brand development of dairy products "Kind wet nurse" for the Open Joint-stock company "Milk" (naming, slogan, package design).
"Kind wet nurse" product mix consists of the traditional products that are based on whole cow's milk (milk, ghee milk, yogurt, kefir, fruit and berry kefir, fermented baked milk, cream). The name emphasizes the natural origin and forms a kind, sincere and friendly image of the product. Package design with friendly and cheerful cow reinforces the name and sets the tone for product communications: "Kind wet nurse" — the products of good mood.
