Spain I Need You was a rather complex project that involved the development of the brand itself, its visual identity, logo and packaging design. The task set by the client in this project wasn’t a trivial one and required an intense brainstorming while creating the initial concept. The result of this process was a concept based on an emotional declaration of love to an entire country. “Spain I Need You!” sounds like a passionate cry of a person that wants to be there right now, feel the country’s unique character, enjoy its summer warmth, dive into a whirlpool of emotions.
The name of the trademark has become the main visual accent in the design. The writing is executed in an emotional careless style that carries a strong empathic message. At the same time it also works as an eye-stopper, attracting the customer’s attention and setting the product apart from the more traditionally looking Spanish wines. The writing is present both on the label and the bottle cap and is executed with the application of special post-printing techniques that make it more voluminous and vibrant.
The project has garnered a series of awards, including:
A'Design Award & Competition - Silver
Visual Identity Awards - Silver
Design and Design - Design of the Day