Visitors to the Adidas Supercolor launch event are invited to discover their infinite range of colours, matched with bespoke ASOS styling. Entering a mirror-clad environment, reflections of the actual location and the illusion of an infinite depth of gradient colours merge into one another, creating a newly conjured, independent space.

Within the space, a gentle swipe on a large-scale, tactile surface enables visitors to playfully engage with the full range of products and control the colour of the whole installation.