"Maybe They Knew" was a digital campaign designed to promote the launch of Taylormade Golf's first-ever golfballs (they'd only made clubs until then). Through the use of dramatic photography, selective focus, and sound, we crafted a narrative that was both intriguing and informative. The underlying tension of the campaign was the idea that because "they" knew Taylormade was developing the most technically advanced golf balls in the world, "they" decided they'd need to design tougher, more physically grueling golf course designs to level the playing field.
