Eracura Consulting Ltd is a company of sustainability consultants - they advise companies/government on how to make their business strategies more sustainable, deliver inclusive growth (social and economic objectives together), deliver social value and ensure this is all delivered within environmental limits. The name Eracura comes from a celtic goddess associated with lifecycle of the earth and the seasons.

The client was looking for a logo that conveyed sophistication and professionalism, sustainability is nearly always represented as a circle/globe/cycle with plants/leaves or hands. The client wanted something a little more modern and not something not so obvious in green. They wanted a representation of the infinity symbol in the logo design as they felt this was a better representation.