Behind The bike Shed (BTBS) is the events side of the business for motorcycle lifestyle giants The Bike Shed.
BTBS needed to differentiate themselves from the lifestyle and retail part of the company so needed complete rebranding. The logo is an image of the arches where they are based and the reflects the uniqueness and architecture of the venue . The design to resonate with corporate clients but also needed to be current and cool.
Along side the brand logo, I have created business cards and their website;