Selina Galfo's profile

NATURALE - Branding and positioning

ENG

There's no such thing as KM0
Unless you're a cow, a squirrel or a milliped.
But if you're a human and you live in a city like Rome, it's highly unlikely that you'll be able to eat anything that grows under your feet or above your head. So that's why, instead of talking about KM0, we prefer to tell the truth about our short production chain.
The truth is that the raw materials do have to travel a bit to get to your plate, but we make sure that their journey is as short as possible. And, to be honest, we're willing to travel the odd extra meter to make sure you get the healthiest, most delicious and natural products. Giving preference to organic foods when we can.
The truth is that when we use seasonal products we're not just respecting you but above all we're respecting nature, with its cycles and seasons - so don't get mad if you don't find an artichoke pie in August. Do feel free to ask us whatever you want, though: you're under no obligation to know about seasonal products, but we are.
The truth is that we don't want to give up the international flavours of our recipes because we like fusion. So on our menu you'll also find exotic raw materials, which might come from far away but which are near to our convictions because we rely exclusively on producers with a certified production chain.

That's the truth, and if you still don't believe it
Buon appetito

NATURAL
  How to eat well
NATURALE - Branding and positioning
Published:

NATURALE - Branding and positioning

Published:

Creative Fields