The initial task for this project was a light restyling of a brand that was already present on the shelves. However, after taking the product through a thorough marketing analysis, the agency has convinced the client that a more complex rebranding is needed in order to achieve their goals.

As a result, ShumiLoveDesign agency has developed a new concept, based on the image of femme fatale, which grabs the consumer's attention and adds a sense of risk to the whole composition. The Overall styling of the concept creates a strong Wild West vibe that fully corresponds to the nature of the product and the consumer's expectations towards it.