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    This student award poster depicts a designer creating an award-winning work out of paper coffee cups—running on pure caffeine as many design stud… Read More
    This student award poster depicts a designer creating an award-winning work out of paper coffee cups—running on pure caffeine as many design students do. Working with a modest budget, we called in many favors of friends such as producer Philip Haemmerle and architecture firm Loading Dock 5. We needed a studio with 30ft ceilings and scaffolding to get photographer Zane White up high enough to shoot the picture (as it turned out Zane was afraid of heights). We had a wooden floor constructed and then arranged 2,500 filled coffee cups with many helpers. Read Less
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This student award poster depicts a designer creating an award-winning work out of paper coffee cups—running on pure caffeine as many design students do. 

Working with a modest budget, we called in many favors of friends such as producer Philip Haemmerle and architecture firm Loading Dock 5. We needed a studio with 30ft ceilings and scaffolding to get photographer Zane White up high enough to shoot the picture (as it turned out Zane was afraid of heights). We had a wooden floor constructed and then arranged 2,500 filled coffee cups with many helpers. 
To view the full case study click here​​​​​​​.

CREATIVE DIRECTION: Stefan Sagmeister
DESIGN / ILLUSTRATION: Matthias Ernstberger
PHOTOGRAPHY: Zane White
PRODUCTION: Philipp Haemmerle