Brand: Parachute Advansed hair oil

Brief: Holi Campaign

Parachute Advansed, a popular hair oil brand in India, wanted to come up with a campaign for the festival of Holi. Since this festival is all about colours, hair oil plays an important role in protecting one’s hair from damage.

Creative Solution: A print campaign which gets people to let go of their inhabitions and go out there and play Holi. The campaign message “Khul Ke Khelo Holi” urges people to celebrate the festival in its true spirit. The main areas of focus have been photography, layout and typography of the headline.

Celebrity: Deepika Padukone