Ospedale San Raffaele | Testamentary bequests 2015
In 2015, for Remember+, Arianna Losi and I developed the following print campaign for Ospedale San Raffaele, the main hospital in Italy. Ospedale San Raffaele wanted to support its testamentary bequests campaign: thanks to these bequests, San Raffaele can finance part of its medical and research activities.
The idea of this adv is basic but real: if with their money people help researchers to find new therapies, people are behind them.
The idea of this adv is basic but real: if with their money people help researchers to find new therapies, people are behind them.
We have used the images of famous scientists Marcello Malpighi, Enrico Fermi and Marie Curie. The headline is "Behind every discoveries, there's a great donor".
CREDITS: Andrea LIMARDO, Arianna LOSI (Copywriters) | Fabio Maurizio ANZANI (Art Director)
CREDITS: Andrea LIMARDO, Arianna LOSI (Copywriters) | Fabio Maurizio ANZANI (Art Director)
