Discovering a brand essence.
Above are some original sketches I drew for our initial concept of our video which would revolve around the process of crafting the unique jewellery pieces.

We thought it was too literal however and decided on another brand essence:

"Your shrine, your sanctuary"

From here we took upon another direction and progressed through to completing our animation! Hope you like it.

Project by Jason Tan, Callum Mccorkindale, Sarah Oey & Tomoki Takei
Music by Jonsi - Grow Till Tall