DIY soylent
is the Czech version of powdered food that contains all the necessary nutritional values for the average adult, resulting from long-term testing by certified laboratories and institutes around the world.
Design of the brand DIY soylent is based on the handwriting style, it's a freestyle, which shows openness. Simple illustration of the inscription DIY soylent with an emphasis on personal approach to customers.
The basic idea of the visual identity concept are geometric elements. It combines the idea of the water level of the mixed cocktail, which show various geometrical commas, ie the level of the beverage. At each water level is shown graphically simple drawing of what flavor it is. The overall representation then makes logical sense when on a yellow surface floats banana drawing, red strawberry, etc.
These geometric, semi abstract paintings are works as an art, wall paintings in galleries that decorate each bag of powder. The customers don’t buys only the value of food, but also a piece of art ... overall concept is built so that these visual images could be applied to other products, shakers, mugs, showcases, store or vehicle stickers. Playful style and simple expression, the packaging works perfectly.
Fruit, banana, strawberry, chocolate ... paintings which floats like fruit flavor drinks on the surface, the visual images that stand out beautifully, bags look in the interior like little works of art.
Packaging slightly different of the series is universal packaging without flavor, which is based on the idea level cocktail that are mixing ... mixing the powder there is the vortex that forms a kind of spiral inside the the cup, straw only complements the idea, saying that it is a drink ... this packaging is in produce now.
Each rear side of the bags contains all relevant information about the beverage composition or nutritional values arranged in a table. Beverage, as it should be ...
Each rear side of the bags contains all relevant information about the beverage composition or nutritional values arranged in a table. Beverage, as it should be ...
