The company's goal was to brand itself as an innovation agency, we wanted to communicate a serious and corporate style adressed by a business to business company, but maintain the audacious style of a young company with young founders.

Inficus means growth & organic, but their main focus is to help the transition of traditional businesses to digital core business, the logo needed to communicate both. The typography was selected to be warmth and closed, a handwritten one, and the colors are a saturation of a natural landscape.