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    The branding, exhibition design, wayfinding, and website design for the 2016 SUNY New Paltz Graphic Design Thesis Show. This was a collaborative … Read More
    The branding, exhibition design, wayfinding, and website design for the 2016 SUNY New Paltz Graphic Design Thesis Show. This was a collaborative process between a number of students participating in the show. Read Less
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The design thesis is a focused exploration of a design idea or area. Students pursue their idea both verbally and visually. Their investigation positions students relative to conventional and contemporary practice. Both visuals and text are formally presented to the design option at the completion of the project.

Graphic Design is a complex, multi-faceted and highly competitive field of communication requiring a synthetic understanding of a broad range of formal, technical, and conceptual issues. The Graphic Design BFA program at SUNY New Paltz is a professional program, accredited by the National Association of Schools of Art and Design(NASAD). The program’s objectives align with the essential competencies defined by NASAD and AIGA, the professional association for design.

The concept of the brand was inspired by the idea that there was no central concept that could possibly define the thesis show. Each project was so different from every other, the commonality between them became their differences. The asterisk was chosen as a symbol that represents a need for further definition. Each designer in the thesis group created their own asterisk to contribute to the branding, all of which are represented on the posters, show cards, and the website homepage.
Branding by Allie Schmitz, wayfinding by Carly Watson.
Wayfinding and vinyl applications by Sara Wagner.
Website designed by Shauna Keating and Melanie Axelrod with assistance from Brandon Walsh.
Giant asterisk by Drew David Park and Charlie Cultrara
Presentation by Melanie Axelrod.