This 60 second advert for the conservative (and socially conscious) bank Standard Chartered takes its typographic approach throughout Asia, Africa and the Middle East.
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CREATIVE DIRECTION: Stefan Sagmeister
DESIGN: Joe Shouldice, Stephan Walter & Andrew Byrom
AGENCY: TBWA Asia Pacific
CREATIVE DIRECTION AGENCY: John Merrifield
PRODUCTION AGENCY: Shareen Thumbo
PRODUCTION: Brian Francis