A workinprogress step of the design. Logo with Monza racing track was later discarded for possible copyright infringement reasons.
Rendering. Birra Monza Versione "Picasso" - proposta al cliente come esempio di edizione limitata.
This "picasso" design was proposed to the client as example of possibile artistic limited-edition series.
Final rendering prior to finalisation. I always do accurate renderings so that the client can see in advance what the result will look like. All renderings are made with a flat 2D techniques (photoshop illustration) which reduces the costs and gives a warmer look & feel
Distorsion of label and in particular of flames requested a lot of testing to obtain the right wrapping and a pleasant effect
Original logo from beginning of century was completely redesigned from this small resolution file, obtaining a vectorial logo able to print in any dimension and ultra fine details.
Other version presented prior to final choice
