Celebrating Cities
While Uber continues to evolve the way we move, Uber's Identity too is constantly evolving.
Below are a few campaigns created for Uber India that celebrate cities by adding locally
relevant triggers to Uber's visual identity.
Holi
This campaign aims to capture textures, colours and the experience of playing Holi. The concept brings colour to the black and white world of the “bit” which acts as a window to various aspects of Holi – celebration, music and play.
Diwali
The festival of lights as been interpreted as spreading the light, highlighting true inspiring stories of our driver-partners on a calendar with a wooden gift box. The linear illustrations were taken forward to create an illustrated digital campaign that was used by 29 cities in India.
Uber Weddings
A personalised experience for wedding guests wherein their transport to and from the venue is taken care of by Uber. The inspiration for this project is the India bride, and her iconic hands traditionally donned with mehendi (Henna) or aalta (red dye)
Spaces
Environmental design concepts for the Delhi Uber Office.
Credits: Uber Design Team for certain standardised elements. Brian McMullen and Uber Brand Marketing Team for feedback and direction.
