The Idaho Foodbank
25th Anniversary Holiday Drive Billboard Series
25th Anniversary Holiday Drive Billboard Series
In celebration of The Idaho Foodbank reaching it’s 25th Anniversary milestone of service to those who remain hungry throughout Idaho, a holiday billboard series was concepted and design to communicate a simple yet bold message for the public to make donations to it’s cause.
An original concept of building the thoughtful words “Give”, “Hope” and “Care” out of actual food types commonly donated to the Foodbank had extremely positive results as holiday season donations dramatically increased from past marketing efforts.
In addition to the billboard series a 25th Anniversary logo was designed to identify the Foodbank’s quarter century of service to Idaho’s statewide communities..
