The Fragile childhood activity has begun in 1986
and has been established as a well-known form of
activity in Finland. Its goal is to help children who
suffer from parental alcohol misuse.
Advertising Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Joonas Paloheimo
Copywriters: Annu Terho, Juha Koivisto, Vesa Multanen
Illustrator: Joonas Paloheimo
Additional credits: Paul Earl
Published: March 2010