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Concept NBA Franchise

Brandingand Identity for a Brand New NBA Franchise out of COLUMBUS,OH. A couple years back, the NBA's Seattle Sonics were planning a move the team to another city and Columbus happened to make the cut in their Top 5 Cities. Excited as most people in the city were... The Sonics eventually chose to move to Oklahoma City.

STILL, Columbus is my hometown and I've always been a huge NBA fan so Idecided to create a team! I decided on FLIGHT as the team name becausethe state is the home of aviation. The Color Combo of Navy/Red/Gold aredirect samples from two previously established Professional SportsTeams in Columbus (Blue Jackets, Destroyers).
*One Half of My Senior Thesis.


The Columbus FLIGHT. Ohio is the home of Aviation... could the name possibly be anything else?