Project Overview:
This project was the result of a cross-promotional opportunity with LA Fashion Week's Title Sponsor for FW16, O'Gara Coach and Lounge Sponsor The Agency. Rolls Royce was a top selling brand for O'Gara Coach, and the company wished to promote their involvement in LAFW with a branded photoshoot to be released in advance of the event. I was responsible for producing the shoot: booking the models and hair/makeup teams, sourcing and styling the looks with pieces from LAFW designers, and providing creative direction for the images. The photos were used in a social media campaign ahead of LAFW FW16 and resulted in a high level of anticipation from O'Gara Coach and Agency clientele.
