Gold Pack Student Category
Sour Flake Shooters
Sour Flake Shooters
BRIEF
We were required to either conceptualize our own new beverage or take an existing beverage and create an iconic pack for that beverage.
RATIONALE
Sour Flake is a new range of Sour Spirit Coolers with two fruity flavours Apple and Blueberry.
The name Sour Flake is brought through into the unique packaging that resembles a snowflake.
It protects the shooters and displays well on shelf.
Each shooter has a removable sticker with different drinking games. The stickers have been perforated so the consumer may tear off the unnecessary information at the bottom and keep the game.
We were required to either conceptualize our own new beverage or take an existing beverage and create an iconic pack for that beverage.
RATIONALE
Sour Flake is a new range of Sour Spirit Coolers with two fruity flavours Apple and Blueberry.
The name Sour Flake is brought through into the unique packaging that resembles a snowflake.
It protects the shooters and displays well on shelf.
Each shooter has a removable sticker with different drinking games. The stickers have been perforated so the consumer may tear off the unnecessary information at the bottom and keep the game.
